Raise a Drink for Tomorrow
We recently launched a campaign called Raise a Drink for Tomorrow that encourages restaurants, bars and other partners to donate a percentage of beer and spirits sales towards our water projects. This campaign recognizes the fact that in America, alcoholic beverages are a luxury item that we as Americans are privileged to be able to drink, while almost a billion people around the world struggle to find the most basic need - clean water - to drink each day. By donating a percentage of alcohol sales on a featured beer or spirit towards our water projects, our partner aims to increase the sale of this particular drink, create a positive image with their clientele and afford their patrons an opportunity to participate in a solution to the water crisis by simply enjoying a delicious beverage.
